Growing your social followers can be a great way to generate more leads. A strategic, digital approach can get you the right followers to become customers. 

Dr Simon Zokaie

Channels: Facebook & Instagram Paid Ads 

Brief: Grow Instagram followers for celebrity Doctor Simon Zokaie, achieve Instagram verification and grow influencer collaborations.

The Campaign

Using targeted adverts and influencer collaborations we were able to increase Dr Zokaie’s following by over 200%.

We were able to orchestrate collaborations with such Influencers as: Katie Piper,  Vanessa Bauer and Callum Best. They were identified alongside influencers from  TOWIE, Ex on the beach and Love Island as being well positioned to reach an audience who were well-aligned to Dr Zokaie’s service.

It was important they were not just an audience that would provide digital engagement but one that would become leads and provide social proof to their peers – ultimately becoming advocates for the brand.

This influencer selection and approach was vindicated by the increase in private patient bookings that came directly from social media.

This campaign is a great example of how the right content, the right channels and the right influencers can be used to build a genuine community around your brand. A community that doesn’t simply respond to your digital marketing but one that actually helps nurture and generate leads for your brand.

As our work with Dr Zokaie proves, Instagram followers don’t just mean social media engagement, when a campaign is executed effectively it means more customers for your business. 

“Socialtrend have been and continue to be a valuable resource contributing to my overall marketing efforts. Being a verified Doctor on Instagram has really helped me stand out from the crowd”

Dr Simon Zokaie

Harley Street Celebrity Dermatologist

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