The verified badge next to the profile’s name on Instagram has received a lot of traction in the past two years.
The verified badge next to the profile’s name on Instagram has received a lot of traction in the past two years. As per the press reports of the giant social media platform, the blue tick is the symbol of the authenticity of a national or international figure, brand, or account of importance.
However, increasing hype elevates the scamming processes that fool people into buying a verified check in return for some amount of money. Beware, it’s a trap! Read further to know the accurate details about why and how to get verified on Instagram.
If you’re a public figure, brand, or a person running an Instagram account for the sake of generating revenue, a blue tick is instant proof of your legitimacy. It conveys a statement of genuineness amidst the plethora of fake accounts.
In case you’re a brand, it is the initial step of spreading awareness about your product. The blue tick accounts top the search resulting in early visibility followed by increased follower count.
With veracity increasing the engagement, the audience starts looking forward to your content and the information released on your account in the form of posts, stories, reels, or guides. People feel thrilled to interact with verified brands via DMs and comments, one of the many aspects of social listening. These are the cornerstones of marketing for your product and upscaling the ROI.
Besides enhanced momentum of marketing, blue tick accounts are entitled to early access to amazing features introduced by Instagram. For instance, 10K followers are the criteria for a swipe feature for an account; however, a blue tick account gets this privilege irrespective of the number of followers.
The swipe-up feature is an opportunity to expand brand following and directly transfer the linked post to their website to other social media handles; thus, creating an active funnel of organic leads and traffic to the official website.
As per the history of blue tick accounts, experts believe that Instagram does not verify you based on the number of posts. Rather it corroborates the purpose of your existence on the platform, contributions you make to society as a whole, and the amount of trust showered on you by legit publishing houses and people of value.
As per the guidelines set by Instagram, it mandates four qualities, i.e., authenticity (real being, nationally or an international registered business organization), unique (no impersonated accounts of the same person can be verified), complete (all fields should be filled including name, bio, website address), and notability (paid sources or sponsored articles are not considered as a proof of identity).
One who satisfies all the aforementioned characteristics has a higher chance of getting verified. Often, Instagram removes the blue tick badge or bars the account when the algorithm detects any form of non-compliance or violation of its terms and conditions. Therefore, it’s necessary to maintain consistency in maintaining the sanity of the Instagram account.
Everything has its right moment, and so does the time of applying for the verification process. As Instagram believes in reviewing your presence in news portals, it’s advisable to apply for verification when you receive limelight from legit news platforms like TechCrunch, Fox Business, CBS News, Aljazeera, Guardian, and many others. This accelerates your process of verification since you are already within the radar of media portals.
Apply through the Instagram website; never do it from the app. Deploy tools like Google Snippets and Knowledge Graph Panel to enhance your search engine results. Collaborate with already verified accounts to increase your or your brand’s perceptibility.
Do not underestimate the value of being active on other social media platforms like Twitter, Facebook, Quora, and Reddit. Although it’s most difficult to get verified on Instagram; however, verification on any other social media site serves as the gateway for others and boosts the chances of getting the eminent blue tick mark adjacent to your profile names.