According to a report released by Statista, the year 2020 witnessed 2.8 billion gamers worldwide.
Originated in the 1970s, the video game industry has pulled out all the stops today. According to a report released by Statista, the year 2020 witnessed 2.8 billion gamers worldwide. The global revenue of the mobile gaming industry in the same session was 90.7 billion U.S. dollars, followed by PC & console gaming to be 49.2 & 35.9 billion U.S. dollars, respectively.
With evolving marketing strategies, where digital firms have tried almost all sectors to sell their products, it’s strange to realise the fact that video gaming is still an untouched arena. Widely known as In-game advertising (IGA) is a recent development, which is the amalgamation of electronic gaming and advertising.
Here is a handy guide that capitulates the brief idea about riveting In-game advertising.
In simple terms, IGA is advertising through video games. It dates back to 1978, first incorporated in Adventureland, where the creators publicised their next game in series.
Gaming is the preferred form of entertainment for individuals of age group 16-34 years. The virtual engagement acquainted with constant attention for an extended time fabricates the perfect pitch for an advertisement.
Developers have transformed from basic to the most advanced kind of ads. Following is a list that elaborates the various categories of IGA.
The most important benefit of a dynamic ad is that it can be embodied into the game irrespective of the time of its creation or even after that.
Some other formats of delivering ads are as follows:
IGA is transforming business with its unique advantages. Some of them are listed below.
It will offer a teaser of the add-on and consequently an opportunity to convert from a free to paid user. This way, developers can monetise their creation and get paid by the advertising agencies.
Here, ads can be integrated concerning demography, audience ethnicity, and numerous behavioural patterns. Such factors enhance user experience and upscale business profits.
Hence, IGAs are capable of establishing a dynamic sales funnel, which fosters growth curves in the economic graphs of a business.