Working directly with Facebook’s in house government team we created and managed display ads targeted at likely voters across the UK. The work centred on a leading edge approach to data, which allowed us to rapidly test and iterate campaigns.

There were multiple outcomes:

• Finding new activists to join the campaign by integrating lead gen with mail software to enlist people.
• Using voter data intention to re-model new voter audiences at scale.
• Creating dynamic landing pages that convert and auto populate with constituency areas – improving personalisation and conversion.
• Creating multiple audience iterations based on behavioural data then testing them through multiple iterations of creative.
• Across the campaign we created and and managed upwards of 1000 ads concurrently with a daily spend of £50,000.