Politics

Political campaigns are highly time-sensitive, and are increasingly multi-channel digital campaigns with little margin for error. The need to accurately target, test and iterate is vital to success. Our campaigns deliver.

Voter demographics for Facebook

Political

Channels: Facebook, Instagram, Youtube.

Brief: Create content and manage paid ad spend until polling day.

  • Managed daily ad spend of £50,000.
  • Contributed to largest government majority in 30 years.
  • Managed over 1000 concurrent Facebook & Instagram ads.

The Campaign

Working directly with Facebook’s in house government team we created and managed display ads targeted at likely voters across the UK. The work centred on a leading edge approach to data, which allowed us to rapidly test and iterate campaigns.

There were multiple outcomes:
  • Finding new activists to join the campaign by integrating lead gen with mail software to enlist people.
  • Using voter data intention to re-model new voter audiences at scale.
  • Creating dynamic landing pages that convert and auto populate with constituency areas – improving personalisation and conversion.
  • Creating multiple audience iterations based on behavioural data then testing them through multiple iterations of creative.
  • Across the campaign we created and and managed upwards of 1000 ads concurrently with a daily spend of £50,000.

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George Cottrell

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