WORLD FOOD RANGE LAUNCH

Co-op - From Local Shelves to National Screens

Multi-Platform Retail Marketing by a Social Media Agency That Drives In-Store Results and Online Engagement.

Channels Targeted

Achievements

77% increase in in-store product requests during the campaign period


32% uplift in footfall at geo-targeted Co-op locations vs control stores


550,000+ organic views across Instagram & Facebook

We turned Co-op’s World Food Range into a must-try moment through geo-targeted content, platform-native creative, and a sharp paid social strategy proving that even legacy brands can stir excitement when social is done right.

The problem

Competing with Big-Budget Retailers, Without the Big-Budget Noise

Co-op wanted to bring national attention to its newly launched World Food Range, but found itself up against larger supermarkets with deeper pockets.

The mission? Drive trial and awareness, excite existing customers, and attract new footfall, all while showcasing value to store managers and decision-makers.

The Strategy

Geo-Targeted Social Meets Crave-Worthy Creative.

We launched a paid and organic campaign across Instagram and Facebook, designed to target shoppers within specific store locations. Here’s how we made it hit:

  • Redeemable Offer Strategy to create immediate in-store value
  • Branded Creative tailored to Co-op’s audience from quick recipes to cultural celebration content
  • Hyper-Local Targeting using geo-filters and custom store data
  • Content That Educates & Inspires like how to build global meals using products straight from the World Food Range
  • High-Impact Ad Sets served to users most likely to act, paired with lifestyle storytelling.

The Creative

Social-First Content with a Taste of Culture

Our agency worked hand-in-hand with Co-op to produce short-form video content, static assets, and platform-native formats that drove interaction and informed shoppers.

From flavor-led recipe demos to eye-catching product drops, the campaign offered an immersive journey through Co-op’s World Food Range.

Highlights include:

  • Bite-sized cooking videos celebrating world cuisines
  • Location-based stories with redeemable offers
  • Premium visuals that reflected the diversity and freshness of the range
  • Informative, scroll-stopping social copy optimised for clicks and saves

RESULTS

Views up. Footfall up. Co-op? Back on every shopper’s list.

This wasn’t just a food launch it was a full-flavoured digital campaign that delivered measurable retail uplift.

Engagement surged across Instagram and Facebook, fuelled by fresh, crave-worthy video content.

Recipe videos became some of the most-watched posts ever, driving saves, shares, and in-store buzz.

Sales surged during key campaigns, proving that strategic hype drives real results.

Co-op isn’t just thriving it’s redefining the game. And the social strategy is setting the pace

Social Media Strategy That Moves Product

Looking for a social media agency that turns campaigns into conversion? 

We build results-driven campaigns that perform at the till and on the timeline.

15M

Followers built over a decade, transforming brands into industry leaders with loyal, engaged audiences.

500M

Global views generated through groundbreaking viral campaigns that captured attention and drove conversations.

£20M

Revenue delivered directly to clients, showcasing the measurable success of our strategies.

2B

Impressions achieved across platforms, keeping brands visible and top-of-mind in competitive markets.

Testimonial

Working with Socialtrend has completely transformed our social media strategy. Their innovative approach to organic growth helped us build an engaged audience and achieve incredible reach. They truly know how to turn creativity into results, and we’ve seen a significant impact on our brand presence.

Testimonial

The team at Socialtrend is exceptional. From crafting viral campaigns to driving authentic engagement, they’ve elevated our social media game beyond expectations. Their ability to combine trend-savvy content with measurable results has been invaluable for our brand.

Let's Talk

Let’s discuss your goals and challenges over a quick email or call.

Contact Us

UK Office:
Phone: 0161 726 5937
10th Floor, 3 Hardman Street,
Manchester,
M3 3HF

US Office:
Phone: +1754 276 6385
1360 Sutherland St,
Los Angeles,
CA 90026