ENERGY THAT. HITS HARD

Furocity by Tyson Fury

Multi-Platform Domination with Knockout Energy that delivered a powerhouse social strategy.

Channels Targeted

Achievements

1.1M+ Instagram reach, up 45% in last 90 days


2.1M X impressions, up 322% in last 90 days


153K views, 3.9K likes, 1K shares in last 60 days

We delivered a powerhouse social strategy across TikTok, Instagram, and X for Furocity by Tyson Fury, launching bold new products, explosive trends, and a viral ticket giveaway. all punching above their weight and driving real sales.

Challenge

Building The Hype Across Platforms – And Keeping It There.

Furocity isn’t just an energy drink, it’s Tyson Fury in a can. Our challenge was to capture that energy and build momentum across all major social platforms, while keeping the content as relentless and unpredictable as the champ himself.

We needed to push product launches, grow engagement, and drive online sales, all while staying on-trend, high-impact, and always unapologetic.

Energising a Brand That Doesn’t Pull Punches.

We took a Multi-channel approach, dialing up daily content across TikTok, Instagram, and X. Here’s what powered our strategy:

  • Trend-Jacking – Fast, reactive content based on viral memes, sport moments, and cultural moments.
  • High-Octane Product Drops – Launching bold new Furocity Flavours and limited-edition cans with Tyson-fronted creative.
  • Giveaways That Go the Distance – A massive Soccer Aid ticket giveaway drove explosive shares and new followers across every platform.
  • Branded Chaos – We kept the content tone loud, fun, and fearless just like Tyson Fury himself.

🔥Ticket Giveaway That Took Over the Timeline

Bringing Big Energy to Every Scroll

Through high-energy video content and fearless creative direction, we transformed everyday scrolls into brand experiences building a community that didn’t just watch, but engaged, reacted, and shared.

  • A Soccer Aid Giveaway post that racked up thousands of engagements with just one X post. (View post)
  • The “Mango Mayhem” launch, teasing new products with humour and hype. (View post)
  • Platform-native memes that hit hard on TikTok and X, like the viral “massive mango energy” clips.
  • Fast-paced posting calendars that never let engagement dip – tapping into trending sounds, sports events, and meme culture in real-time.

RESULTS

Sales Up. Engagement Up. Brand? Untouchable.

Furocity’s socials blew up and so did the numbers. With our trend-led strategy

Engagement spiked across all 3 platforms, driven by authentic, energetic content.

TikTok followers grew rapidly thanks to viral posts and creator-led boosts.

Sales surged during key campaigns, proving that strategic hype drives real results.

Furocity isn’t just growing – it’s dominating. And the social strategy is leading the charge.

Let’s make some noise!

Got a bold brand? Want knockout results?

Let’s talk – we build Social-first campaigns that hit like Fury.

15M

Followers built over a decade, transforming brands into industry leaders with loyal, engaged audiences.

500M

Global views generated through groundbreaking viral campaigns that captured attention and drove conversations.

£20M

Revenue delivered directly to clients, showcasing the measurable success of our strategies.

2B

Impressions achieved across platforms, keeping brands visible and top-of-mind in competitive markets.

Testimonial

Working with Socialtrend has completely transformed our social media strategy. Their innovative approach to organic growth helped us build an engaged audience and achieve incredible reach. They truly know how to turn creativity into results, and we’ve seen a significant impact on our brand presence.

Testimonial

The team at Socialtrend is exceptional. From crafting viral campaigns to driving authentic engagement, they’ve elevated our social media game beyond expectations. Their ability to combine trend-savvy content with measurable results has been invaluable for our brand.

Let's Talk

Let’s discuss your goals and challenges over a quick email or call.

Contact Us

UK Office:
Phone: 0161 726 5937
10th Floor, 3 Hardman Street,
Manchester,
M3 3HF

US Office:
Phone: +1754 276 6385
1360 Sutherland St,
Los Angeles,
CA 90026