One reporter. A branded microphone. 150 million views in just six weeks.

LimbzHQ

We helped Limbz HQ take full advantage of the World Cup hype by getting a reporter on the ground across three cities to capture content and live reactions from fans, equalling over 150 million views and content with longevity.

A football news and meme brand with their finger on the pulse of all things football. For fans who love and live the game every single day.

For at least a month in the middle of summer, the World Cup dominates across social and TV. Our challenge was helping LimbzHQ cut through that crowd noise while establishing an excitable brand presence at the tournament.

We sent our reporter, Nathan, to Dallas, Boston and New York to ask England fans the questions our audience really wanted to know: what it meant to them to be there, how much it cost to follow their team and what they would give up to win the World Cup.

Nathan is blessed with football knowledge and the content was naturally reactive by design, which made it feel much more genuine. He held fan interviews, matchday blogs, full-time reactions and atmosphere pieces filmed as they happen. A branded microphone kept Limbz visible in every clip, so the brand grew with the reach. This led to collaborative relationships with transfer king Fabrizio Romano and 433.

  • 150M+ views across socials in six weeks
  • 100M Instagram, 29M TikTok, 14M X, 10M Facebook
  • Single biggest fan interview: 500k+ views
  • Mexico City atmosphere content: 1.5M+ views
  • Content still circulating a month after the tournament

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150M+

Views across socials in six weeks

500k+

Views on one fan interview

1.5M+

Views: Mexico City atmosphere content

Content still circulating a month after the tournament

Let's Talk

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It’d be weird if we ran a social agency that didn’t LOVE talking (especially about ourselves). So get in touch to discuss what we can do for you.

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UK Office:
Phone: 0161 726 5937
10th Floor, 3 Hardman Street,
Manchester,
M3 3HF

US Office:
1360 Sutherland St,
Los Angeles,
CA 90026