3,750 new registrations in just 30 days for a third of the standard rate

DraftKings Casino

We ran a paid social acquisition campaign for DraftKings Casino, delivering 3,750 new registrations in a month at just $26.67 CPA – well below the US market average of $40-$80.

DraftKings Casino is one of the biggest sportsbooks, holding a large share of a market that’s notoriously costly to gain player acquisition.

Keeping a consistent and increasing level of casino registrations is expensive and difficult, especially when considering brand competitiveness and the tightly-regulated ad market DraftKings runs in.

The brief asked us to bring in new players in volume using an acquisition offer mechanic, while keeping CPA low and compliance on point.

We executed a paid ads strategy across Facebook and Instagram, using game highlights and eye-catching creative to stop the scroll, all within the advertising rules of each regulated state. Every asset carried responsible gambling messaging, age restriction and territory targeting.

We also created tailored landing pages optimised for a single action: sign up. Audience segmentation and continuous creative testing kept cost-per-registration low while volume scaled.

  • 3,750 new registrations in 30 days
  • $26.67 cost per registration, against a $40–$80+ US average
  • 5M+ impressions across regulated states
  • A pipeline of verified users ready for retention and deposit

Need new players at a price that prioritises your CPA?

Let’s chat

18+. Please gamble responsibly. BeGambleAware.org

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3750

new registrations in 30 days

$26.67

cost per registration, against a $40–$80+ US average

5M+

impressions across regulated states

A pipeline of verified users ready for retention and deposit

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